🚚 Free delivery over ₹4,000 pan-India · Brand warranty on every order · 30 Day credit facility available launching soon - join waitlist →
ABB Softstarter 18.5kW 37 A PSR37-600-701SFA896110R7000↓ 53% off MRP
BrandABB
CategorySwitchgear
SpecificationSoftstarter PSR37-600-70 for max 600V main voltage and 100-240V 50/60Hz control supply voltage
Brand SKU1SFA896110R7000
AvailabilityIn stock · ships in 24h
DeliveryPan-India · 3–7 working days
ABB· In stock
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ABB Softstarter 18.5kW 37 A PSR37-600-70

₹52,885/pcincl. GST-53%
₹44,818 + 18% GST · MRP ₹1,12,046
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  • GST invoice with every order
  • Tracked delivery, 3 to 7 working days
✓ Full brand warranty on every order
✓Lowest price guarantee · found it cheaper? We match it.
💳 30 Day credit facility available launching soon - join waitlist.
₹52,885 /pc incl. GST
Free delivery over ₹4,000

ABB Softstarter 18.5kW 37 A PSR37-600-70: Elume price today ₹52,885 per pc incl. GST, 53% below the ₹1,12,046 MRP. Over the last 30 days it ranged from ₹40,559 on 7 Sep to ₹52,885. The average price across the sellers we track is ₹46,589, ₹6,296 less than here. The lowest tracked seller lists it at ₹46,589, ₹6,296 below it (tell us and we match it).

Price history
Elume price vs the average market price across the sellers we track, day by day. Tap a legend entry to show or hide a line.
9 Jul to 7 Oct
₹1,19,889₹99,347₹78,805₹58,262₹37,720₹1,12,046₹52,885₹46,589
9 Jul27 Jul14 Aug1 Sep19 Sep7 Oct
Elume today
₹52,885
Avg market price
₹46,589
MRP
₹1,12,046
Lowest in view · 10 Aug
₹40,559
Highest in view · 3 Oct
₹52,885
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100% genuine
Brand-authorised stock with full manufacturer warranty
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GST invoice
Tax invoice on every order · GST billing with tax split
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Pan-India delivery
3–7 working days to any site in India
📦
Wholesale built in
−5% auto-applies at 15+ units - ₹50,241/pc on this product

The softstarter PSR37-600-70 has a rated maximum operational current of 37 A with an operating voltage span from 208...600 V AC. The rated control voltage is between 100...240 V AC at 50/60 Hz. PSR features a two-phase control soft start and stop through a voltage ramp. It has built-in bypass for easy installation and energy saving. A RUN and a TOR signal is available from a relay output in NO (normally open state). The start/stop ramp and time is easy to set by three potentiometers on the front. PSR is often used in combination with a manual motor starter (MMS) from ABB, so mechanical connection kits are available. Another popular option is Fieldbus communication, which can be enabled by an external adaptor and a Fieldbus plug. The PSR range is our most compact softstarters with basic functionality and values. They are suitable for small three-phase motors with nominal currents from 3...105 A and can manage up to 100 starts per hour. Common applications are, for example, pumps, fans, compressors, and conveyors.

As published by ABB. Verify critical parameters against the datasheet before specifying.
ABB ABB Softstarter 18.5kW 37 A PSR37-600-70 · 1SFA896110R7000
SeriesPSR37
Rated current37 A
Rated voltage208 ... 600 V AC
Frequency50/60 Hz
Terminal capacityRigid 1x 6 ... 35 mm²
Ingress protectionIP10
Net weight1 kg
Country of originChina
Device typeMiniature circuit breaker (MCB)
Current rating37 A
Reference standardIS/IEC 60898-1
BrandABB
Brand SKU1SFA896110R7000
ELINEDKPG64HFR
Sold asPer pc
Ratings as published by ABB (abb.com product data, datasheet 1SFC132012C0201; shop.in.abb.com listing for 1SFA896110R7000, 23 Sep 2026; Product name). Verify critical parameters against the datasheet before specifying.
Read: Havells vs ABB vs Lauritz Knudsen: Which Switchgear for Your Home? →
Which is the best MCB brand in India: Havells, ABB or Lauritz Knudsen?
At correct specification, all three protect reliably; they differ in range, price and availability rather than trip-when-needed quality. Havells wins on availability and range breadth, ABB on engineering pedigree, Lauritz Knudsen on premium build at keen prices.
Is Lauritz Knudsen the same as L&T Switchgear?
Yes; it is the renamed erstwhile L&T Switchgear business, continuing the same Indian manufacturing legacy under new ownership and branding. Ranges like Tripper and EXORA carry that lineage forward.
Can I mix MCB brands in one distribution board?
Electrically yes; DIN-rail standards make devices interchangeable, and a mixed board protects correctly if each device is rightly rated. Single-brand boards are still preferable for spares, warranty simplicity and appearance.
Is ABB Softstarter 18.5kW 37 A PSR37-600-70 genuine and warranty-backed?

Yes. Every ABB product on Elume is 100% genuine, sourced through authorised channels, and carries the manufacturer's standard warranty.

Do you deliver across India?

Yes - we deliver pan-India, usually within 3–7 working days. Delivery is free on orders of ₹4,000 and above; a flat ₹100 fee applies from ₹2,000 to ₹4,000 and ₹200 below ₹2,000.

Can I get a GST invoice?

Yes. Enter your GSTIN at checkout and we issue a GST invoice with tax shown separately, so businesses can claim input tax credit.

Is there a wholesale or bulk rate?

Yes. Orders of 15 or more pcs get a wholesale rate about 5% below the listed Elume price - shown on every product page.

What if I find it cheaper somewhere else?

Tell us. If the same ABB product is listed for less, GST and delivery included, by an authorised Indian online seller, we match that price - before you order or within 7 days of ordering. The terms are on our lowest-price guarantee page.

What is the return policy?

Unused items in original packaging can be returned within 7 days of delivery, with free return shipping.

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